AUGMENTED REALITY'S ROLE IN LIVE SPORTS PRODUCTION
Merger. Synonyms include union, meld, fusion, mixture, and blend.
When ChyronHego and Click Effects first initiated and later consummated their merger, it was three-parts “blend” of traditional real-time broadcast-style CG, with the industry-leading arena graphics of Click Effects and finally, adding the tracking visualization options now engendered within the PRIME Graphics Platform.
Sports leagues, particularly professional soccer leagues throughout Europe and elsewhere, have taken advantage of ChyronHego’s player tracking and analysis technology in an effort to “up their game”.
Over the last couple of years, we’ve all witnessed how studio set designers are taking advantage of the larger canvas – and every pixel – offered by modern monitor display technology. And it’s easy to see why. When implemented in a way that actually helps the producer tell a better story, broadcasters of all sizes can create spectacular in-studio productions while at the same time heighten audience engagement and viewership.
You’ve seen tracking before on television, and if you’re reading this, then it’s likely you’ve also used tracking in a live broadcast sports event.
Most of what we’ve written in ChyronHego’s Create. More. Blog has leaned decidedly towards the technology of live news production. And if you’re a Meteorologist, or simply interested in the data visualization features of our Metacast weather graphics technology, then you’ve also read quite a lot on that topic and also benefited.
Topics: Sports Solutions
The PRIME Ecosystem is ChyronHego’s new universal graphics platform. The PRIME Ecosystem is based on the latest version of our powerful render engine, with support for graphics, branding, and a dedicated clip player.
The PRIME Ecosystem is software-based and not dependent upon hardware. Former hardware-dependent features such as DVE, clips, audio mixing etc., are now all driven by software, making the PRIME Ecosystem an extraordinarily flexible solution.
As surely as the famed Capistrano Swallows, who every year and without fail, wing their way back to the most famous mission in California, those of us in the broadcast industry will wing our way back to IBC and the RAI Amsterdam.
Over the past year, ChyronHego has been laying the groundwork to evolve beyond our status as the world’s leader in broadcast graphics, to something even bigger.