The best. We all like to associate ourselves with the best. We want to work with the best. We must have the best. We must be the best. It’s true in our personal lives and it’s also true in our professional lives.
Merger. Synonyms include union, meld, fusion, mixture, and blend.
When ChyronHego and Click Effects first initiated and later consummated their merger, it was three-parts “blend” of traditional real-time broadcast-style CG, with the industry-leading arena graphics of Click Effects and finally, adding the tracking visualization options now engendered within the PRIME Graphics Platform.
Sports leagues, particularly professional soccer leagues throughout Europe and elsewhere, have taken advantage of ChyronHego’s player tracking and analysis technology in an effort to “up their game”.
Over the last couple of years, we’ve all witnessed how studio set designers are taking advantage of the larger canvas – and every pixel – offered by modern monitor display technology. And it’s easy to see why. When implemented in a way that actually helps the producer tell a better story, broadcasters of all sizes can create spectacular in-studio productions while at the same time heighten audience engagement and viewership.
Were you there? Did you make it to Philadelphia during that last, very hot month of July? It seemed like every representative from across the land was there.
You’ve seen tracking before on television, and if you’re reading this, then it’s likely you’ve also used tracking in a live broadcast sports event.