AUGMENTED REALITY'S ROLE IN LIVE SPORTS PRODUCTION
Virtual sets and augmented graphics can elevate your productions big time. Gaining viewer attention and telling a great story is paramount to your business. When you decide to go with virtual or augmented elements, you have to track cameras and calibrate systems - we have created a primer to help you differentiate between technologies.
For a long time, the definitions of Virtual Sets and Augmented Graphics have been a source of confusion. In order get a better grasp of these concepts, we have to examine the differences between a Tracking Virtual Set solution, an Augmented Reality solution and a Trackless Virtual Set solution. What are the elements you would need around a virtual set and a virtual graphics solution? More specifically, what do you need in terms of studio lighting, chroma keying, video delays, cameras and lenses?
Real-time virtual graphics, augmented graphics, and full-blown virtual sets aren’t new concepts in broadcast news production; in fact, they’ve been around for at least 15 years. There’s no question that virtual and augmented elements can add a layer of sophistication and deepen understanding of a topic in ways that are far beyond the capabilities of traditional graphics. But these technologies haven’t caught on in a widespread way for enhancing breaking news, primarily because they’re perceived as complex, time-consuming, and difficult to use.
Over the past year, ChyronHego has been laying the groundwork to evolve beyond our status as the world’s leader in broadcast graphics, to something even bigger.
WBTV, the Raycom CBS affiliate in Charlotte, North Carolina, recently became the news ratings leader in its market with a timeslot sweep for all newscasts. Dennis Milligan, WBTV's Director of News and Content has been working towards this goal for the past 15 years.