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Top Three Ticker Troubles: Solutions for your Channel Branding Woes

Posted by Drew Hahn on Mar 2, 2018 3:51:24 PM

 

The legacy of maintaining high staffing levels for operator-controlled tickers and reliance on pre-produced graphics is in the past for broadcasters.

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Topics: Channel Branding, Newsticker, broadcast graphics, lower-third, ticker

CREATING NEW REVENUE STREAMS USING CHANNEL BRANDING

Posted by Nazneen Ayaz on Jan 12, 2017 9:00:00 AM

It should be obvious that bottom-of-the-screen tickers contain real estate that could be sold in the form of a sponsorship. In fact, most stations have ticker sponsors, but in general they don't maximize their sponsorship programs.

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Topics: Channel Branding, The PRIME Ecosystem, Newsticker