The legacy of maintaining high staffing levels for operator-controlled tickers and reliance on pre-produced graphics is in the past for broadcasters.
It should be obvious that bottom-of-the-screen tickers contain real estate that could be sold in the form of a sponsorship. In fact, most stations have ticker sponsors, but in general they don't maximize their sponsorship programs.
Topics: Channel Branding, The PRIME Ecosystem, Newsticker