The legacy of maintaining high staffing levels for operator-controlled tickers and reliance on pre-produced graphics is in the past for broadcasters.
It should be obvious that bottom-of-the-screen tickers contain real estate that could be sold in the form of a sponsorship. In fact, most stations have ticker sponsors, but in general they don't maximize their sponsorship programs.
Topics: Channel Branding, The PRIME Ecosystem, Newsticker
WISH-TV, a 24-hour news channel and CW affiliate based in Indianapolis, Indiana has long been using ChyronHego’s Channel Box solution.
Topics: Channel Box Prime, Channel Branding, The PRIME Ecosystem
Here in the United States, election season is squarely upon us. News outlets from the largest networks to the smallest independent stations are buzzing with activity, each planning their coverage to one-up the competition.
Topics: Big Data, Elections, Creative and Production Services, Channel Branding
By Jason Toliopoulos
Creative Services Manager, ChyronHego
As content creators, you have a wide arsenal of tools at your disposal. Whether you’re a news director, promotions producer, or broadcast designer, you have a lot of options these days when it comes to channel branding. So how do you effectively get your message across? How do you attract your audience, and engage them?
Topics: Channel Box Prime, Channel Branding