AUGMENTED REALITY'S ROLE IN LIVE SPORTS PRODUCTION
Chances are you’ve probably seen it, but didn’t know what it was. The sharp graphics and fancy telestration on the last game or highlight show you watched. Circles, spotlights, vision cones, the stuff the analysts use to explain the game. The stuff that makes it look easy. As a former coach, I always wished that I had something like that for my players. Now I do. Coach Paint.
With broadcasters continually looking to add extra value to their content and enhance viewer engagement and experiences, vendors are always looking to provide technology that not only offers value for money but also facilitates rich and captivating to-air footage. With a huge global outreach, football (soccer) is broadcast to the homes of billions around the globe.
Using Video & Data In Collaboration Rather Than Isolation
As I begin my eighth season in ‘’professional football", I'm thrilled to be working with a team of seasoned sports technology solution professionals who are introducing disruptive innovation to the professional football market.
ChyronHego are unique in the sense that we are delivering tools that enable teams to work in both the Video (Coach Paint) and Data (TRACAB) domains in collaboration, while also working with high-end spatial data inside a video platform.
Since the first uses of the telestrator in the late 1950s, the technology has been used to enhance the viewing experience with visual cues to highlight on-air descriptions.