Whether designed for news, sports or entertainment, graphics have not only become an essential part of the broadcaster’s storytelling process, they’ve become essential to the viewer.
It should be obvious that bottom-of-the-screen tickers contain real estate that could be sold in the form of a sponsorship. In fact, most stations have ticker sponsors, but in general they don't maximize their sponsorship programs.
It's time to get virtual! Join us on January 26 either at 12 pm EST / 9 am PST or at 9 am EST / 3 pm CET for a webinar on bringing Virtual and Augmented Graphics into the CAMIO Universe - a next-generation newsroom workflow for live end-to-end video content creation.
When people get ill, weather is often blamed, and although the common cold is not a direct result from being cold, there's some merit to the allegations. However, the link is much more scientific than most people are aware of. Moreover, it’s far more exciting than one would expect.
“I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together.”
In this digital age, a challenge for broadcasters is that viewers' attention in general and young viewers' attention in particular, is divided between different platforms. In order to capture their interest, broadcasters thus need to think about compelling new ways to tell their stories. Virtual Reality and Augmented Reality are words that have been buzzing in the ears of customers ever since Facebook acquired Oculus a little more than a year ago. The recent success of Augmented Reality apps such as Pokemon Go also confirms that a very large number of people are adopting the mix real/virtual.
Real-time virtual graphics, augmented graphics, and full-blown virtual sets aren’t new concepts in broadcast news production; in fact, they’ve been around for at least 15 years. There’s no question that virtual and augmented elements can add a layer of sophistication and deepen understanding of a topic in ways that are far beyond the capabilities of traditional graphics. But these technologies haven’t caught on in a widespread way for enhancing breaking news, primarily because they’re perceived as complex, time-consuming, and difficult to use.
During the night of the US election, ChyronHego supported customers all over the world with solutions for broadcast graphics, displaying social media on screen as well as virtual enhancements and virtual sets. In the US alone, more than 380 stations were using NewsTicker Elections to help them get real-time results on air. In addition, several customers were also using our virtual graphics solutions for displaying election results in new, creative ways.
These are challenging times for news broadcast operations around the world. Newsrooms are shifting away from traditional content creation workflows based on disconnected hardware systems, and towards integrated software solutions that leverage standard IT hardware and technologies.
Topics: Camio Universe
“May you live in interesting times.”
Given the exceedingly rapid pace of change that we, as broadcasters and broadcast technology providers, are experiencing in our industry that ancient quote seems appropriate for the current time and perhaps even the future.
Topics: The PRIME Ecosystem