By Jason Toliopoulos

Creative Services Manager, ChyronHego

As content creators, you have a wide arsenal of tools at your disposal. Whether you’re a news director, promotions producer, or broadcast designer, you have a lot of options these days when it comes to channel branding. So how do you effectively get your message across? How do you attract your audience, and engage them?

Weather matters. Whether you are planning your daily commute to the office or to drop off the kids at football practice. Whether your organization operates a fleet of package carriers, trade energy futures, or an airport that needs to plan for contingencies due to an onset of fog.

The greatest challenge for radio broadcasters today is reaching young audiences. The behavior of radio listeners has dramatically changed over the past decade. Today's young listeners don’t own radios. Instead, they are using mobile devices to connect with the world. The smartphone is their central communication and entertainment medium.

The 2016 North Atlantic Hurricane Season officially starts today, June 1^st, and runs through November 30th. Although the focus on tropical weather development is naturally stronger during this time, being prepared for inclement weather is not something one does during a specific time of year. It needs to be a way of life and a way of conducting one’s business operations.

There is no magic switch to turn on that causes tropical systems to develop in-season. In fact, off-season tropical storms and hurricanes are a frequent occurrence, and significant (named) storms in May are commonplace.

We are happy to welcome Karl H. Eggestad, Global Sales Director for Metacast, ChyronHego’s weather graphics solution, to our blog. Karl will be sharing his insights on everything weather with you. 

Since the first uses of the telestrator in the late 1950s, the technology has been used to enhance the viewing experience with visual cues to highlight on-air descriptions.

Staying on top in a highly competitive radio market where listeners’ attention is not only divided among several other stations, but also a growing array of digital options for enjoying music and accessing news, was a daily challenge for Go Media.  

WBTV, the Raycom CBS affiliate in Charlotte, North Carolina, recently became the news ratings leader in its market with a timeslot sweep for all newscasts. Dennis Milligan, WBTV's Director of News and Content has been working towards this goal for the past 15 years.

Imagine that your news team got a flash message of a 5-alarm brush fire in the outskirts of the national park south of town. A passing rainstorm helps firefighters douse the fire; an updated weather radar image helps you to assess the conditions. Your weather team is not yet in the building and there’s only 45 seconds until your Breaking News bulletin. 

ChyronHego recently published a white paper to help prepare the way and to consolidate industry mindshare around the concepts of the CAMIO Universe. The CAMIO Universe is our vision of a next-generation, software-driven broadcast operation that creates a comprehensive and integrated software ecosystem for producer-driven news production workflows.