Staying on top in a highly competitive radio market where listeners’ attention is not only divided among several other stations, but also a growing array of digital options for enjoying music and accessing news, was a daily challenge for Go Media.
Imagine that your news team got a flash message of a 5-alarm brush fire in the outskirts of the national park south of town. A passing rainstorm helps firefighters douse the fire; an updated weather radar image helps you to assess the conditions. Your weather team is not yet in the building and there’s only 45 seconds until your Breaking News bulletin.
Entertaining the audience during matches with interactive games, live updates and news announcements is a great way to bond with fans and increase engagement.
Ajax Amsterdam is one of the world's most well-known clubs. They have a very large international fan base and the ambition to be world-leading when it comes to fan engagement.
Radio broadcasters of today are very aware of the changing media landscape. Radio listening time is decreasing, especially among younger listeners who prefer consuming radio using multimedia devices such as mobile phones, tablets or computers to traditional radio sets. According to respected radio futurologist James Cridland (www.radioiloveit.com), young listeners still tune in to radio, but for a shorter and shorter period of time. The challenge is thus to keep radio relevant for young listeners in a multimedia platform world.
Topics: Visual Radio
Using groundbreaking low-latency streaming technologies over the Internet, it´s possible to separate on site equipment such as cameras and microphones from the physical location of the production gallery, resulting in a high level of cost-efficiency.
Topics: Live Compositor