Radio broadcasters of today are very aware of the changing media landscape. Radio listening time is decreasing, especially among younger listeners who prefer consuming radio using multimedia devices such as mobile phones, tablets or computers to traditional radio sets. According to respected radio futurologist James Cridland (www.radioiloveit.com), young listeners still tune in to radio, but for a shorter and shorter period of time. The challenge is thus to keep radio relevant for young listeners in a multimedia platform world.
Radio 538 is a leading Dutch commercial radio station targeting a younger audience. They wanted to create compelling video content from their radio studio without interfering with the radio culture. Learn more about how they employed a user-friendly and cost-effective visual radio solution in order to meet the new, high demands of their target audience.