Red Zone Outline Tool for Critical Plays

The red zone outline tool enables broadcasters to translate make-or-break plays into visually compelling moments during live football coverage. Updated to align with the NFL's new kickoff rules, this innovative feature allows broadcasters to highlight the last 20 yards— referred to as the "landing zone" or "red zone." Operators can customize textures, colors, and animations to match team branding, and integrate sponsor logos for each game.

Red Zone Outline Tool for Critical Plays Down & Distance: Simplifying Live Sportscasting

Virtual Placement’s Down & Distance toolkit has been refined to simplify live game operations, offering tools and new capabilities for broadcasters to deliver engaging, high-quality coverage. 

Enhanced Game Tools

Key updates include customizable play clock countdown coloring, which uses dynamic color changes to highlight crucial game moments, keeping viewers engaged and informed. The expandable settings menu gives operators real-time access to down-and-distance data through an intuitive interface, allowing for quick adjustments during gameplay without interrupting the broadcast. Additionally, the play clock auto-off feature automates the deactivation of the play clock at user-defined points, helping to minimize manual errors.

Home and Away Feather Updates

Adjustments to the feather sizes for home and away graphics have been made, enhancing design and analysis flexibility. Feather sizes can be customized for standard and sponsored graphics, allowing for distinct team appearances and new branded content opportunities. These changes help maintain each team's unique brand identity and better accommodate sponsor integration, creating a more appealing package for advertisers and improving the viewing experience. 

Automatic Midfield Switching

The automatic midfield switching function triggers field orientation changes whenever plays cross the 50-yard. This feature eliminates the need for manual adjustments, saving time and reducing the risk of errors. By aligning the field layout with the direction of play, broadcasters can deliver consistent, accurate visuals that keep viewers engaged without interruption. This functionality streamlines workflows, allowing operators to focus on game-critical tasks. Ideal for production teams who are driving the show without access to real-time data integrations, it provides smooth transitions and effortless operation.

Virtual Placement: Game Day Success

Virtual Placement 7.7 bridges the gap between traditional broadcasting and modern venue operations, offering solutions tailored to their unique needs. The platform transforms football coverage through design automations and viewer engagement tools. Featuring team-specific field goal tools, dynamic red zone highlights, and real-time down-and-distance graphics, Virtual Placement continues to push the boundaries of visual storytelling and sports analysis.