Upgrade Your Broadcast Game Plan Today
As the 2025 NFL and NCAAF seasons begin, discover how Chyron’s powerful sports production portfolio can redefine your broadcast strategy.
Whether you’re producing for live TV or digital platforms, Chyron equips your team with tools to win on every level while maximizing value with cost-effective, scalable solutions. From real-time graphics and data to in-game analysis and stadium shows, our solutions are easy to scale, simple to use, and built to deliver big-league results.
Unlock the Power of Virtual Placement for Football Coverage
Chyron’s Virtual Placement™ (VP) enhances American football broadcasts with high-precision visuals, fast optical calibration, and seamless data integration—without the need for complex hardware. Trusted across the NFL, NCAA, and CFL, it delivers real-time graphics like first down markers, red zones, and field goal targets through the purpose-built Virtual 1st module. The latest release improves on player and line tracking, embedded PRIME graphics, and shared calibration with Chyron’s PAINT system—streamlining operations and elevating every frame of the broadcast.
🔗 Discover the latest updates and how Virtual Placement delivers NFL-level visuals in a streamlined, cost-effective solution.
Virtual 1st Module
The Virtual 1st module brings dynamic AR graphics to football broadcasts—boosting storytelling and sponsorship ROI. Whether you're an NFL team, college program, or major network, learn more about the Virtual 1st module and see what Virtual Placement can do for your sports production, including:
- Add virtual first-down lines & live data overlays
- Integrate sponsorship AR zones without interrupting gameplay
- Leverage tracking technology for fast, seamless production
Sponsorship Opportunities
Virtual Placement turns field space into revenue space. With built-in tools for dynamic sponsor graphics and multi-feed delivery, broadcasters can unlock new revenue streams. Whether it’s red zones, landing zones, or full-field visuals, VP lets you deliver targeted, branded content that drives ROI.
- Insert animated logos and ads into high-impact areas like red zones and field goal targets
- Serve different sponsor content to regional or OTT audiences from a single system
- Leverage Chyron’s design services to align visuals with team, league, or sponsor branding
Accurate Tracking & Graphics
Precision tracking and dynamic graphics are at the core of every great football broadcast. With optical calibration, real-time data, and no mechanical hardware, operators can accurately place down markers, red zones, and field goals in any lighting or field condition.
- Quick, reliable calibration without encoders; graphics stay locked during pans, zooms, and lighting shifts.
- Edit and deploy graphics like scores and stats with built-in PRIME, without leaving the VP platform
- Use XYZ placement, auto-follow, and smooth animations for clean, branded visuals
.png?width=673&height=200&name=paint_logo_horizontal-Light%20(1).png "paint_logo_horizontal-Light (1)"){kind=logo}
Latest Updates: Telestration That Matches the Speed of the Game
Whether it's breaking down National Football League (NFL) plays or spotlighting NCAA strategy, your tools should never slow you down. PAINT™ gives analysts more control and clarity—combining precision telestration with workflow upgrades that streamline setup and enriches storytelling.
That's Why PAINT Delivers:
- Sharper graphics
- Sweep calibration support for NCAA & NFL fields
- Smart labeling and matchup visualization tools
- Quick logo integration for branded analysis
- Calibration sharing between PAINT and Virtual Placement for a unified workflow
Ready to elevate your broadcast? Explore what’s new in the latest PAINT release.
Replay, Clip & Play—All in One
PAINT transforms your football analysis workflow with a fully integrated replay and playlist system, no third-party hardware required. With support for up to six HD or three 4K inputs, operators can start recording, clipping, and sequencing plays the instant the game begins—no third-party systems.
- Build multi-play highlight packages using up to nine concurrent playlists
- Insert telestration and graphics directly within the playlist timeline
- Output clean or branded feeds to studio screens or live broadcast
On-Air Talent Empowerment
Give your on-air team full control—live, in-studio, or remote. With touchscreen support and an HTML5 interface, PAINT lets talent lead the analysis directly from the desk. From blitz pickups to receiver separation, PAINT turns any screen into a command center. With just a touch, talent can:
- Trigger replays and telestrated clips instantly
- Customize playback and graphics in real time for responsive analysis
- Switch between calibrated angles or zoom in on critical moments
Telestration for Every Play
PAINT’s telestration toolkit is engineered for modern football coverage, where clarity, speed, and calibration are non-negotiable. Combined with VaultSync auto-branding or fast logo insertion, your telestration looks professional, polished, and always on-brand, ready for prime time.
- Align graphics with NFL and NCAA fields using sweep calibration for consistent, 3D telestration
- Connect players with matchup cursors and illustrate routes, coverage, and blocking using tracking tools
- Spotlight key areas with custom zones and measure plays in real time using distance and trajectory tools
Elevate Your Stadium Experience
PRIME Click Effects® empowers stadium operators to deliver electrifying football experiences with unmatched ease and precision. From player intros to game-winning touchdown graphics, every moment can be amplified with just a click.
One-Click Control for Game Day
Stadium operators can deliver dynamic football experiences with ease, amplifying everything from player intros to touchdowns with a single click.
- Manage video boards, audio systems, and lighting from one intuitive interface, across SDI, GPU or hybrid outputs
- Update matchups, stats, or sponsor branding without leaving the main interface
- Drag-and-drop setups streamline pregame, halftime, and key drives for a smooth show
Sponsorship Value
Every touchdown and timeout is a monetizable moment. Click Effects turns key plays into sponsor-ready visuals that drive fan engagement and ROI.
- Trigger branded animations and overlays automatically based on real-time game controller data
- Light up the stadium with synchronized multi-display takeovers, fireworks, and lighting sequences, all with a single command
- Instantly reskin prompts like "3rd & Long" or "Red Zone Alert" with sponsor identities.
Fuel Fan Engagement
Keep fans energized and engaged all game long with interactive content, seamless automation, and flawless display coverage.
- Run predictive games, raffles and social shout-outs tied to real-time stats and game data
- Drive content to every display shape, like ribbons and jumbtrons, with pixel-perfect precision
- Real-time feeds from scoreboard controllers update score bugs, clocks and stat panels without complex manual input
Football Production Webinar Insights On-Demand
Power Up Your Click Effects Game Day
Get pro tips straight from Chyron's 2025 Football Product Webinar, designed to help you deliver faster, smoother, and more profitable football shows.
🎥 Watch Now & Level Up Your Production
Live Data, Flexible Graphics, and Fast Control with PRIME CG™
PRIME CG™offers powerful 3D real-time graphics rendering, intuitive authoring tools, and flexible playout capabilities to easily create and air sophisticated lower thirds, over-the-shoulders, bugs and other character-generated graphics.
Data Visualization
PRIME CG helps football broadcasters stay in sync with the game by integrating live data directly into on-air graphics. Key metrics—like downs, yardage, and player stats—automatically bind to visual elements, ensuring fans see the most current info. Auto-populating text and objects from data sources make it easy to react to momentum shifts and key moments in real time.
Multi-Layered Graphics
From score bugs to sponsored “3rd & Long” animations, PRIME CG delivers layered graphics that enhance the football viewing experience. Unlimited layering supports simultaneous stats, branding, and gameplay cues—perfect for fast-paced broadcasts. Broad output compatibility (SDI, NDI, GPU, IP 2110, SRT) ensures visuals look sharp on jumbotrons, live feeds, and OTT platforms alike.
Designed for Live Control
Football is unpredictable—and PRIME CG is built to keep up. Operators can update graphics, player names, or sponsor branding in real time with custom-tailored PRIME Playout control interfaces. With Chyron's Classic Keyboard, operators can drive playout from an intuitive hardware control interface and instance recall shortcuts ideal for reacting to touchdowns, penalties, or challenges.
Ready to Elevate Your Game?
Let’s talk about how Chyron’s sports solutions can fit your workflow, budget, and goals.