It should be obvious that bottom-of-the-screen tickers contain real estate that could be sold in the form of a sponsorship. In fact, most stations have ticker sponsors, but in general they don't maximize their sponsorship programs.
“May you live in interesting times.”
Given the exceedingly rapid pace of change that we, as broadcasters and broadcast technology providers, are experiencing in our industry that ancient quote seems appropriate for the current time and perhaps even the future.
Topics: The PRIME Ecosystem
WISH-TV, a 24-hour news channel and CW affiliate based in Indianapolis, Indiana has long been using ChyronHego’s Channel Box solution.
The PRIME Ecosystem is ChyronHego’s new universal graphics platform. The PRIME Ecosystem is based on the latest version of our powerful render engine, with support for graphics, branding, and a dedicated clip player.
The PRIME Ecosystem is software-based and not dependent upon hardware. Former hardware-dependent features such as DVE, clips, audio mixing etc., are now all driven by software, making the PRIME Ecosystem an extraordinarily flexible solution.
In a previous post, we introduced you to ChyronHego’s new universal graphics platform, the PRIME Ecosystem. The PRIME Ecosystem is based on the latest version of our most powerful render engine. It is architected to support either independent or numerous packages that can operate simultaneously from a single PRIME server – including a Branding Package, a Clips Package, and more.