It should be obvious that bottom-of-the-screen tickers contain real estate that could be sold in the form of a sponsorship. In fact, most stations have ticker sponsors, but in general they don't maximize their sponsorship programs.
During the night of the US election, ChyronHego supported customers all over the world with solutions for broadcast graphics, displaying social media on screen as well as virtual enhancements and virtual sets. In the US alone, more than 380 stations were using NewsTicker Elections to help them get real-time results on air. In addition, several customers were also using our virtual graphics solutions for displaying election results in new, creative ways.