In this digital age, a challenge for broadcasters is that viewers' attention in general and young viewers' attention in particular, is divided between different platforms. In order to capture their interest, broadcasters thus need to think about compelling new ways to tell their stories. Virtual Reality and Augmented Reality are words that have been buzzing in the ears of customers ever since Facebook acquired Oculus a little more than a year ago. The recent success of Augmented Reality apps such as Pokemon Go also confirms that a very large number of people are adopting the mix real/virtual.
Over the past year, ChyronHego has been laying the groundwork to evolve beyond our status as the world’s leader in broadcast graphics, to something even bigger.
Imagine that your news team got a flash message of a 5-alarm brush fire in the outskirts of the national park south of town. A passing rainstorm helps firefighters douse the fire; an updated weather radar image helps you to assess the conditions. Your weather team is not yet in the building and there’s only 45 seconds until your Breaking News bulletin.
ChyronHego recently published a white paper to help prepare the way and to consolidate industry mindshare around the concepts of the CAMIO Universe. The CAMIO Universe is our vision of a next-generation, software-driven broadcast operation that creates a comprehensive and integrated software ecosystem for producer-driven news production workflows.
With the CAMIO Universe, we’re introducing a centralized, producer-driven workflow that places producers, journalists, and directors in control of content creation and play-out. It’s a stark contrast to old-school production workflows driven by standalone hardware systems that are costly to own and operate (and thus represent significant CAPEX). No longer at the mercy of complex hardware and technologies that once created delays and required specialized technicians, producers are empowered to tell a story efficiently and in the exact manner they wish.
In our last post, we unveiled the CAMIO Universe — a complete, end-to-end, producer-driven workflow focused entirely on content creation and playout. The CAMIO Universe brings together integrated and easy-to-use software tools that everyone in the news department can use to create content and deliver it to air.
As you might have gathered by now, ChyronHego is going through a major transformation. Over the past year, we’ve been laying the groundwork to evolve beyond our status as the world’s leader in broadcast graphics software and hardware to something even bigger.