It's time to get virtual! Join us on January 26 for a webinar on bringing Virtual and Augmented Graphics into the CAMIO Universe - a next-generation newsroom workflow for live end-to-end video content creation.
In this digital age, a challenge for broadcasters is that viewers' attention in general and young viewers' attention in particular, is divided between different platforms. In order to capture their interest, broadcasters thus need to think about compelling new ways to tell their stories. Virtual Reality and Augmented Reality are words that have been buzzing in the ears of customers ever since Facebook acquired Oculus a little more than a year ago. The recent success of Augmented Reality apps such as Pokemon Go also confirms that a very large number of people are adopting the mix real/virtual.
Real-time virtual graphics, augmented graphics, and full-blown virtual sets aren’t new concepts in broadcast news production; in fact, they’ve been around for at least 15 years. There’s no question that virtual and augmented elements can add a layer of sophistication and deepen understanding of a topic in ways that are far beyond the capabilities of traditional graphics. But these technologies haven’t caught on in a widespread way for enhancing breaking news, primarily because they’re perceived as complex, time-consuming, and difficult to use.
Over the past year, ChyronHego has been laying the groundwork to evolve beyond our status as the world’s leader in broadcast graphics, to something even bigger.
WBTV, the Raycom CBS affiliate in Charlotte, North Carolina, recently became the news ratings leader in its market with a timeslot sweep for all newscasts. Dennis Milligan, WBTV's Director of News and Content has been working towards this goal for the past 15 years.